Interactive Communication

The recent issue of Communication Arts announced that they are accepting submissions for their 12th annual Interactive Design Competition. Participants may enter work done for CD-ROM, Web, kiosk, or handheld devices. In previous competitions, winners have included such giants as Harley Davidson, Nike, Windows, Virgin, and Borders. It's great to keep an eye on these competitions and see what some big-time advertisers are doing to differentiate themselves. We all use this technology to communicate our ideas, so it's smart to question how we're doing it, and how we can do it better. Can you think of a recent CD-ROM that really struck you? A Web site that you like to check on daily? Think about the reasons behind those feelings, and use those to inspire how you develop your own interactive communications. Check out our recent list of pride and joy here, and let us know how we can work together to make your communications stronger.

Holographic Media

While many people are focusing on the debate between HD and Blu-Ray as the next entertainment media format, Holographic Media is also making plans to emerge on the market this year. The initial marketing efforts for the 300GB disc seem to be focusing on its strengths as an ideal archiving media. Maxell Europe has announced its release of the media for September 2006, stating it will have the ability to store millions of pages, and hours and hours of High-Definition video footage. In essence, this development shows us that digital media continues to grow based on technological advancements, and we'll be sure to keep you posted on where it goes next.

GLMT at NAMM

We just returned from the NAMM Show in Anaheim, CA where we witnessed some of our DVD work being utilized by Fender Guitars. This international conference lasted 4 days and was packed to the hilt with manufacturers presenting their new products. Many utilized DVD as their method of advertising. With so many companies at the show, these video screens were hard to miss, and really kept your attention. It's great to see this type of effort and know that you helped make it happen. The best part is that more and more people can utilize this technology at trade shows as the cost for broadcasting your DVD is becoming more affordable. Interested in setting something like this up for your next show? Let us know. We'll give you all the info you'll need to make it happen for your company.