MetalFX¨: A New Era In Package Printing

Many eyes have been captured by the metallic printing process. While stunning in appearance, the process was often cost prohibitive on many packaging projects.

Giving your packaging new life without an outrageous additional expense is no longer a concern.

Great Lakes Media Technology now offers MetalFX¨ Technology in their package printing. MetalFX¨ Technology is a Universal Process and Spot Metallic Color System that allows millions of metallic colors to be printed, all by adding only the one MetalFX¨ base silver ink to the usual CMYK mix. Previously, if a client required more than one metallic color in their print job, the corresponding amount of spot color inks would have to take up an extra color pass each (one for gold, one for silver, one for metallic blue and so on). Due to the added expense, printers would often have to compromise or disappoint clients that wanted to use multiple metallic colors.

MetalFX¨, however, enables an unlimited amount of metallic colors to be printed all at once and at no extra cost compared to multiple metallic ink printing.

If you would like to make your media packaging stand out from the rest, speak to an Account Manager at Great Lakes Media Technology about incorporating this process into your project.

How Does Digital Media Address Your Business Objectives?

"Your team has developed an outstanding method of packaging and presenting sales and marketing information."

That is what one of our clients (a major national manufacturing company) emailed us after receiving the final product on a project we worked closely with them to develop, program, manufacture, and deliver.

The benefit really lies in the combination of physical and virtual elements that come into play. For their particular project, a very large 3-ring binder full of products, descriptions, and technical info, needed to be converted to DVD so that their national sales force had all the info they needed, yet could navigate more efficiently to precisely the content they needed to present. Their corporate site, already a behemoth, wouldn't need to carry the burden of this additional content through the use of DVD. Also, in some circumstances, an Internet connection would not be available in the field, so a Web based application alone could hinder the sales presentation.

Once all the files that were used in the print catalog were transferred to a digital layout, a system of organization needed to be implemented. It took many hours and trials to develop a solution for thousands of files that would be used by hundreds of people that would be easy-to-use, customizable, and most importantly, impact their sales effort. The effort was well worth it, as the solution increased their sales, streamlined the sales process, and saved the company a substantial amount of money over printing the original 3-ring binder.

This is one example of digital media being put to its full potential for a company. How is digital media addressing your objectives? Call us today to discuss how we can help make it even more effective for you.

GLMT and Film WI

As Film WI continues to develop after the demise of the state funded Wisconsin Film Office, Great Lakes Media Technology continues to be involved in helping re-establish a vital visual media resource in Wisconsin. How vital? Simply put:

Film Wisconsin will represent the interests of the visual media industry in Wisconsin through one, unified voice. Our members include video artists and filmmakers, governmental, educational, professional organizations; talent and craft unions; equipment, facility, service providers, production and post-production companies that use emerging technologies. Our primary goal is to identify, sustain, leverage, create and increase the production of visual media products in Wisconsin. - From the Film WI Mission Statement.

As a sponsor and task force member, we will be involved in various stages of the organization's planning and marketing efforts, and hope we can help identify Wisconsin on a national level as a valid and strong resource for film and video location and production.