Kiosks are computerized stations that are placed in public environments that allow users to learn about your products and services, and even purchase them, through a touch screen system. Kiosks engage your audience by giving them control over the information you provide. This improved customer experience remains with the user, and so does your brand. Great Lakes Media Technology's New Media department can design and program an effective kiosk solution to give your company impact in public spaces, such as shopping malls, airports, festival grounds, trade shows, and other high-traffic public environments. The result is advertising and branding taken to a whole new level.
Thursday, March 24, 2005
GLMT at IDS Publishing Conference
As previously reported, Great Lakes Media Technology has taken part in this year's IDS conference. The conference focuses on various uses of digital media within the publishing industry. Currently, the conference is featuring a variety of white papers available for download from industry experts.
“Authoring and Encoding: The New Tools For Digital Media Publishing,” a paper provided by Great Lakes Media Technology, focuses on the impact that proper layout and organization in authoring and encoding can have for DVD or CD-ROM media. This paper can be accessed by registering free through the IDS Publishing Web site: http://www.ids-publishing.com/
VCD and SVCD
Video Compact Disc (VCD) and Super Video Compact Disc (SVCD) are two new formats of CD authoring that allow CDs to play video via DVD players. VCD offers video that is slightly above VHS quality, and is compatible with 95%+ home DVD decks. SVCD offers close to DVD quality video with 80% compatibility with home DVD decks.
While neither have the capacity or high quality that DVD offers, both are suitable for lower capacity slideshows, home video footage, or personalized projects, at a lower cost alternative to DVD media.
As technology grows and changes at a rapid pace, Great Lakes Media Technology is here to answer your questions, and provide a solution that best fits your needs, at a cost within your budget. Call us to find out more about how VCD or SVCD might work for your project.
DVD Master Preparation
As DVD becomes a more commonly used media outside of the entertainment industry, there are some critical points to cover in preparing the content for your master disc. For starters, the media itself: Always use high-quality recordable DVD+R or DVD-R non-rewritable media or DLT tapes for DVD-ROM masters. DVD rewritable (DVD-RW) discs may not be used for DVD-ROM masters due to low reflectivity levels and drive compatibility issues.
DVD+R or DVD-R are acceptable for masters of DVD-5 and DVD-10 for replication. DVD-9 requires two masters (layer 1 and layer 0), DVD+R, DVD-R, or DLT tape may be used for masters. Any project requiring CSS or Macrovision copy protection must be authored as such and must be submitted on DLT tape. All DLT tape masters must include the DDP files.
Regarding preparation of your master, Great Lakes Media Technology uses and recommends a bit rate of 5 or 6 Mbps. Higher bit rates can cause compatibility issues in different players. If there is any confusion about this, having Great Lakes Media Technology handle the encoding and authoring of your project will guarantee that your master will be created properly to avoid any compatibility issues post replication.
Friday, February 27, 2004
Great Lakes Media Technology Becomes NAMM Member
(Mequon, WI) To further strengthen it's involvement with music education, Great Lakes Media Technology was recently accepted as a member of NAMM. NAMM, the International Music Products Association, is a century old organization based in Carlsbad, CA which was founded to strengthen and support the music products industry and increase education in music making. Since 1996, Great Lakes Media Technology has handled a variety of CD-ROM, DVD, and VHS projects for the music education industry, which have proven to be a key asset in music education, from publisher to songwriter. Being accepted as a member of NAMM will help create an even stronger connection between production and manufacturing for the industry.
"Over the past century, NAMM has proudly represented the industry that brings the gift of music into people’s lives. What started in May of 1901 as a small, grassroots organization of 52 founding Members has since blossomed into an international association representing more than 7,700 retailers and manufacturers of musical instruments and products from 85 countries worldwide. Everything NAMM does is intended to serve its Members and realize its mission of unifying, leading and strengthening the global music products industry and increasing active participation in music making." - from www.namm.com.
Since 1996, Great Lakes Media Technology has provided CD-Rom, DVD, and VHS manufacturing, replication, and duplication services to small businesses, Fortune 500 companies, production facilities, and advertising agencies throughout the U.S. Their 30,000 square foot facility in Mequon, WI houses the most state-of-the-art technology in media manufacturing, replication, and digital services.
(Mequon, WI) To further strengthen it's involvement with music education, Great Lakes Media Technology was recently accepted as a member of NAMM. NAMM, the International Music Products Association, is a century old organization based in Carlsbad, CA which was founded to strengthen and support the music products industry and increase education in music making. Since 1996, Great Lakes Media Technology has handled a variety of CD-ROM, DVD, and VHS projects for the music education industry, which have proven to be a key asset in music education, from publisher to songwriter. Being accepted as a member of NAMM will help create an even stronger connection between production and manufacturing for the industry.
"Over the past century, NAMM has proudly represented the industry that brings the gift of music into people’s lives. What started in May of 1901 as a small, grassroots organization of 52 founding Members has since blossomed into an international association representing more than 7,700 retailers and manufacturers of musical instruments and products from 85 countries worldwide. Everything NAMM does is intended to serve its Members and realize its mission of unifying, leading and strengthening the global music products industry and increasing active participation in music making." - from www.namm.com.
Since 1996, Great Lakes Media Technology has provided CD-Rom, DVD, and VHS manufacturing, replication, and duplication services to small businesses, Fortune 500 companies, production facilities, and advertising agencies throughout the U.S. Their 30,000 square foot facility in Mequon, WI houses the most state-of-the-art technology in media manufacturing, replication, and digital services.
Tuesday, December 23, 2003
IRMA to Marketers: Discs Draw Better Response, Cost Less
(Dec. 17, 2003) Aiming to prove to marketers that optical discs are a more effective medium than other media, the International Recording Media Association (IRMA) in December released new research that proves that using CDs or DVDs in direct marketing can result in three to six times greater response rates than typical print brochures or advertisements.
The research, conducted by Cambridge Associates, also documents that production and distribution costs for CDs and DVDs in such applications as marketing, instruction, and premiums, is 10 to 40 percent less than catalogs, booklets, and other printed materials. The project's aim is to drum up new business for disc replicators from "non-traditional" (N/T) sources, beyond CD and DVD use for music, movies and games.
The research, available on CD-ROM and also in print form, is initially being distributed free of charge to more than 15,000 members of the Direct Marketing Association to enlighten marketers on the benefits and value of using CDs and DVDs in their marketing plans, as well as to every IRMA member company. Non-members of DMA and IRMA may purchase the report for $995.
Last year, less than only 0.2 percent of the more than $200 billion spent on direct marketing went to the use of optical media, according to the report. IRMA views the growth potential for replicators as tremendous.
The report was first unveiled at IRMA's management conference Dec. 4 in New York. Cambridge principal Dick Kelly noted that until this report marketers didn't have the empirical data to make the case for optical discs as a more effective marketing tool.
The CD-ROM includes video interviews with various marketers that have had success using optical discs as a marketing vehicle.
According to the survey, the range of response rates for CDs and DVDs used for direct marketing was 4 percent to 18 percent. The use of discs in direct marketing applications (as reported by the people interviewed) generated response rates (recipients actually ordering a product or service) of an average of 7 percent. This compares to average direct mail response rates of printed materials of less than 2 percent.
The research also includes charts that hypothetically compare cost breakdowns for a CD/DVD compared to a printed brochure or catalog based on certain assumptions about circulation.
The report expounds optical media's superiority in such areas as:
Enhanced level of communication and providing information due to its ability to include video, audio and interactive features. Higher retention level and recall of the product and its message. More effective response tracking and data collection.
Benefits of Internet links to websites for immediate ordering and/or obtaining the most current or additional information.
Ability to stand out over flat mail--thus breaking through the mailbox clutter of traditional direct mail. Not surprisingly, Internet Service Providers (ISPs) such as America Online and Earthlink dominated the N/T market with 47 percent of total discs distributed in 2002 or 200 million units.
"On Pack"/"In Pack" and "Drink-Lid" marketers that attach discs to the outside or inside of boxes or affix discs to the plastic lids of drinks accounted for 30 percent or 128 million discs off the N/T discs distributed in 2002. Business Card size discs accounted for less than 5 million units in 2002.
Major users of discs for the non-traditional applications in 2002 were: cereal manufacturers; automobile manufacturers; health/fitness promoters; publishers; organizations/associations; colleges/universities; retailers; travel/destination agencies; music/movie/theater promoters; game publishers and household products suppliers.
(Dec. 17, 2003) Aiming to prove to marketers that optical discs are a more effective medium than other media, the International Recording Media Association (IRMA) in December released new research that proves that using CDs or DVDs in direct marketing can result in three to six times greater response rates than typical print brochures or advertisements.
The research, conducted by Cambridge Associates, also documents that production and distribution costs for CDs and DVDs in such applications as marketing, instruction, and premiums, is 10 to 40 percent less than catalogs, booklets, and other printed materials. The project's aim is to drum up new business for disc replicators from "non-traditional" (N/T) sources, beyond CD and DVD use for music, movies and games.
The research, available on CD-ROM and also in print form, is initially being distributed free of charge to more than 15,000 members of the Direct Marketing Association to enlighten marketers on the benefits and value of using CDs and DVDs in their marketing plans, as well as to every IRMA member company. Non-members of DMA and IRMA may purchase the report for $995.
Last year, less than only 0.2 percent of the more than $200 billion spent on direct marketing went to the use of optical media, according to the report. IRMA views the growth potential for replicators as tremendous.
The report was first unveiled at IRMA's management conference Dec. 4 in New York. Cambridge principal Dick Kelly noted that until this report marketers didn't have the empirical data to make the case for optical discs as a more effective marketing tool.
The CD-ROM includes video interviews with various marketers that have had success using optical discs as a marketing vehicle.
According to the survey, the range of response rates for CDs and DVDs used for direct marketing was 4 percent to 18 percent. The use of discs in direct marketing applications (as reported by the people interviewed) generated response rates (recipients actually ordering a product or service) of an average of 7 percent. This compares to average direct mail response rates of printed materials of less than 2 percent.
The research also includes charts that hypothetically compare cost breakdowns for a CD/DVD compared to a printed brochure or catalog based on certain assumptions about circulation.
The report expounds optical media's superiority in such areas as:
Enhanced level of communication and providing information due to its ability to include video, audio and interactive features. Higher retention level and recall of the product and its message. More effective response tracking and data collection.
Benefits of Internet links to websites for immediate ordering and/or obtaining the most current or additional information.
Ability to stand out over flat mail--thus breaking through the mailbox clutter of traditional direct mail. Not surprisingly, Internet Service Providers (ISPs) such as America Online and Earthlink dominated the N/T market with 47 percent of total discs distributed in 2002 or 200 million units.
"On Pack"/"In Pack" and "Drink-Lid" marketers that attach discs to the outside or inside of boxes or affix discs to the plastic lids of drinks accounted for 30 percent or 128 million discs off the N/T discs distributed in 2002. Business Card size discs accounted for less than 5 million units in 2002.
Major users of discs for the non-traditional applications in 2002 were: cereal manufacturers; automobile manufacturers; health/fitness promoters; publishers; organizations/associations; colleges/universities; retailers; travel/destination agencies; music/movie/theater promoters; game publishers and household products suppliers.
Friday, November 28, 2003
Great Lakes Media Technology Wins Inc 500
Award, Celebrates Seven Year Anniversary
(Mequon, WI) Great Lakes Media Technology, Wisconsin's only licensed replicator of CD-Rom and DVD media, celebrated their seventh year of business on September 1, 2003. Despite the current economy and it's impact on most industries, Great Lakes Media Technology continues to grow, and have received the renowned Inc 500 Award for the second year in a row.
The Inc 500 Award, which has been given to leaders and companies such as Bill Gates, Oracle, Morningstar, Domino's Pizza, Gateway, and E*Trade, was created two decades ago and has set the standard of excellence for America's best growth companies.
"Being recognized as an Inc 500 company two years in a row has been a tremendous honor for Great Lakes Media Technology. It has helped us communicate to clients and potential clients that we stand above our competition, and are a company that takes what we do very seriously. This award, in conjunction with our seventh year in business, is a testimony to the hard work of our employees, and the quality of our products and service." - Brian Axtman, President
Since 1996, Great Lakes Media Technology has provided CD-Rom, DVD, and VHS manufacturing, replication, and duplication services to small businesses, Fortune 500 companies, production facilities, and advertising agencies throughout the U.S. Their 30,000 square foot facility in Mequon, WI houses the most state-of-the-art technology in media manufacturing, replication, and digital services.
Award, Celebrates Seven Year Anniversary
(Mequon, WI) Great Lakes Media Technology, Wisconsin's only licensed replicator of CD-Rom and DVD media, celebrated their seventh year of business on September 1, 2003. Despite the current economy and it's impact on most industries, Great Lakes Media Technology continues to grow, and have received the renowned Inc 500 Award for the second year in a row.
The Inc 500 Award, which has been given to leaders and companies such as Bill Gates, Oracle, Morningstar, Domino's Pizza, Gateway, and E*Trade, was created two decades ago and has set the standard of excellence for America's best growth companies.
"Being recognized as an Inc 500 company two years in a row has been a tremendous honor for Great Lakes Media Technology. It has helped us communicate to clients and potential clients that we stand above our competition, and are a company that takes what we do very seriously. This award, in conjunction with our seventh year in business, is a testimony to the hard work of our employees, and the quality of our products and service." - Brian Axtman, President
Since 1996, Great Lakes Media Technology has provided CD-Rom, DVD, and VHS manufacturing, replication, and duplication services to small businesses, Fortune 500 companies, production facilities, and advertising agencies throughout the U.S. Their 30,000 square foot facility in Mequon, WI houses the most state-of-the-art technology in media manufacturing, replication, and digital services.
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