Great Lakes Media Technology Blog

How Important Is Customer Service To You?

The duplication industry has seen significant changes over the past decade. Technological advancements from VHS and cassette tapes - to CD and DVD - and now high definition blu-ray. Replication companies implementing automated customer service is another trend that seems to be growing. As more and more companies move in this direction we feel that it is important to separate ourselves from this trend and maintain the "human" side of our customer support. In a recent survey, almost 79% of all customers will press "0" to bypass automated support to talk to a real person (BusinessWeek 2008).

For every single customer at Great Lakes Media there is an assigned Account Manager and Customer Service Representative. It is important for us to understand exactly what it is the customer is looking for and to be able to customize each order to the very last detail. Our team takes pride in developing relationships and really getting to know our customers whether they order from us once a year or every day! That is why Great Lakes Media Technology will always use real people and real service when answering our phones.