Great Lakes Media Technology Blog

Marketing In A Recession

Well it is now official - according to the National Bureau of Economic Research the United States has been in a recession since December of 2007. Many companies are probably thinking that cuts have to be made...but where? Marketing? No way says a study conducted by McGraw-Hill Research. The study found that business-to-business firms that maintained or increased their marketing expenditures during past recessions averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing.

There is no doubt that recessions are scary, but this should be a time when marketing your product or company can be seen as a real opportunity for growth. While others are cutting back in hopes that the recession passes, proactive marketing can propel a company to gain a significant competitive advantage in brand equity.

How is your company going to take advantage of this recession?