Great Lakes Media Technology Blog

CBHD Beating Blu-ray in China

China Blue High-definition Disk (”CBHD”), a format eerily similar to the defeated HD DVD format, is outselling Blu-ray 3 to 1 in China. Apparently the advantage comes in price. The HD DVD equipment is slightly adapted to accomodate a different codec and new security features. Current DVD manufacturers can update their existing lines to make CBHDs for approximately $800,000 USD. Compared to $3 million USD for a new Blu-ray line, this translates into a much lower barrier to manufacturing this product.
The retail price per disc in China is selling between $7 and $10 USD and Warner brothers has adopted the format. Does the Chinese format stand a chance to come over to the US?

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