Great Lakes Media Technology Blog

How Does Digital Media Address Your Business Objectives?

"Your team has developed an outstanding method of packaging and presenting sales and marketing information."

That is what one of our clients (a major national manufacturing company) emailed us after receiving the final product on a project we worked closely with them to develop, program, manufacture, and deliver.

The benefit really lies in the combination of physical and virtual elements that come into play. For their particular project, a very large 3-ring binder full of products, descriptions, and technical info, needed to be converted to DVD so that their national sales force had all the info they needed, yet could navigate more efficiently to precisely the content they needed to present. Their corporate site, already a behemoth, wouldn't need to carry the burden of this additional content through the use of DVD. Also, in some circumstances, an Internet connection would not be available in the field, so a Web based application alone could hinder the sales presentation.

Once all the files that were used in the print catalog were transferred to a digital layout, a system of organization needed to be implemented. It took many hours and trials to develop a solution for thousands of files that would be used by hundreds of people that would be easy-to-use, customizable, and most importantly, impact their sales effort. The effort was well worth it, as the solution increased their sales, streamlined the sales process, and saved the company a substantial amount of money over printing the original 3-ring binder.

This is one example of digital media being put to its full potential for a company. How is digital media addressing your objectives? Call us today to discuss how we can help make it even more effective for you.