Wednesday, September 21, 2005

MetalFX¨: A New Era In Package Printing

Many eyes have been captured by the metallic printing process. While stunning in appearance, the process was often cost prohibitive on many packaging projects.

Giving your packaging new life without an outrageous additional expense is no longer a concern.

Great Lakes Media Technology now offers MetalFX¨ Technology in their package printing. MetalFX¨ Technology is a Universal Process and Spot Metallic Color System that allows millions of metallic colors to be printed, all by adding only the one MetalFX¨ base silver ink to the usual CMYK mix. Previously, if a client required more than one metallic color in their print job, the corresponding amount of spot color inks would have to take up an extra color pass each (one for gold, one for silver, one for metallic blue and so on). Due to the added expense, printers would often have to compromise or disappoint clients that wanted to use multiple metallic colors.

MetalFX¨, however, enables an unlimited amount of metallic colors to be printed all at once and at no extra cost compared to multiple metallic ink printing.

If you would like to make your media packaging stand out from the rest, speak to an Account Manager at Great Lakes Media Technology about incorporating this process into your project.

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